NEWPORT CIGARETTES
We were presented the interesting opportunity to reposition this more-than-able challenger #2 brand in a dynamically evolving category and challenging regulatory environment.
We refreshed and reinvigorated the Newport brand, solidifying key audiences, preserving core equities, extending into new spaces, delivering heightened experiences, and elegantly navigating a regulatory minefield.
(scroll down to get fired up)
![PUTTING THE NEW BACK IN NEWPORT](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1500583707645-1X0ONXB4J0XG7674EWDN/image-asset.jpeg)
![seizesecondnewport.001.jpeg](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1661743228107-GWOP4XZDNWOOAU2XGHSJ/seizesecondnewport.001.jpeg)
![Untitled 7.001.jpeg](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1661743385367-AHN5BCCQCF8SN7SOVRHE/Untitled+7.001.jpeg)
![newport packs.001.jpeg](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1661743620851-1ESUSPSYYDCYR15Z9RLT/newport+packs.001.jpeg)