MONSANTO - DC LOBBYING
With key agriculture and policy votes approaching, Monsanto needed to get their message across to legislators, power brokers, and key influencers inside the beltway.
These ads presented clear choices, humanized the impacts of their decisions, and engaged them both logically and emotionally to influence their actions.
(scroll down to see how we grew our influence)
![Screen Shot 2016-01-24 at 11.24.05 PM.png](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1453699506315-A7SDMCN9WONIPJ3I447R/Screen+Shot+2016-01-24+at+11.24.05+PM.png)
![Screen Shot 2016-01-24 at 11.05.07 PM.png](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1453698526233-J81QUO8ZQOV4DPAD0KCJ/Screen+Shot+2016-01-24+at+11.05.07+PM.png)
![Screen Shot 2016-01-24 at 11.23.49 PM.png](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1453699511369-00ESVQBM20YUVJZU7JTC/Screen+Shot+2016-01-24+at+11.23.49+PM.png)
![Screen Shot 2016-01-24 at 11.06.37 PM.png](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1453698475354-VCGXNWJIKM12OCB3FBHS/Screen+Shot+2016-01-24+at+11.06.37+PM.png)
![Screen Shot 2016-01-24 at 11.06.00 PM.png](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1453698497371-CCMFMTCICW81XMM2Y3P3/Screen+Shot+2016-01-24+at+11.06.00+PM.png)
![Screen Shot 2016-01-24 at 11.22.15 PM.png](https://images.squarespace-cdn.com/content/v1/569d2e2fcbced647da3e2caa/1453699379720-27R53MJCY88A2PRK2GBQ/Screen+Shot+2016-01-24+at+11.22.15+PM.png)