HENRY'S HARD SODA RETAIL LAUNCH
Unlike earlier entrants into the hard soda category, MillerCoors wasn't just launching one flavor; they were launching an entire line of hard sodas.
We were charged with delivering a retail launch program that would introduce consumers to the brand and proposition, gain display, inspire trial, and communicate that Henry’s Hard Soda delivers delicious, refreshingly familiar soda flavors with a moderate 4.2% ABV.
With cleverly crafted taglines, a retail identity steeped in classic modernity, and a powerful lineup of attention demanding tools, we achieved four times the projected orders and inspired additional flavor extensions before the brand even launched.
(scroll down to take a little sip)
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