HENRY'S HARD SODA — Anthony Simmons

HENRY'S HARD SODA RETAIL LAUNCH

Unlike earlier entrants into the hard soda category, MillerCoors wasn't just launching one flavor; they were launching an entire line of hard sodas.

We were charged with delivering a retail launch program that would introduce consumers to the brand and proposition, gain display, inspire trial, and communicate that Henry’s Hard Soda delivers delicious, refreshingly familiar soda flavors with a moderate 4.2% ABV.

With cleverly crafted taglines, a retail identity steeped in classic modernity, and a powerful lineup of attention demanding tools, we achieved four times the projected orders and inspired additional flavor extensions before the brand even launched.

HENRY'S HARD SODA RETAIL LAUNCH

(scroll down to take a little sip)