METRO ST. LOUIS TRANSIT - DECONGESTANT M
With major infrastructure improvements to interstates in and around the St. Louis area, the resulting closures had the potential to create major traffic issues throughout the region.
To persuade the car-loving commuters of the Gateway City to better utilize Metro Public Transit during this years long project, we created the award-winning Decongestant M campaign.
Utilizing television, radio, out of home, transit, digital, and public relations, the campaign reached 97% of target consumers and ridership skyrocketed.
Decongestant M was recognized with both Addy and Effie Awards.
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