STIHl - ELEVATED PRINT SERIES
How do you advertise handheld power equipment to a readership with an average household income of almost $5M and a household net worth above $40M? You go with a strictly hands-off approach.
For these affluent homeowners, it’s about enjoying what they have worked so hard (or not so hard) for. They don’t want to think about the work that supports their lifestyle - that would interrupt their life and cramp their style.
This award-winning ad series repositioned STIHL from the back of their landscaper’s truck to the forefront of innovation.
(scroll down to see how we raised our status)
