STIHl - ELEVATED PRINT SERIES
How do you advertise handheld power equipment to a readership with an average household income of almost $5M and a household net worth above $40M? Well, you go with a strictly hands-off approach.
While these affluent homeowners do enjoy the lifestyle-enhancing features and benefits of STIHL battery powered tools, it’s more likely that landscaping professionals, not the homeowner, are the ones getting their hands dirty.
This award-winning ad series repositioned STIHL from the back of the work truck to the forefront of innovation. We elevated the brand by demonstrating how the advanced clean technologies, smart batteries, and precision performance of STIHL battery power tools are both lifestyle and environmentally friendly.
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